New Offering from MDC and Design Visionary Jamie Beckwith Redefines Beauty- and Sustainability- of wood on Walls
New Offering from MDC and Design Visionary Jamie Beckwith Redefines Beauty – and Sustainability – of Wood on Walls
No tree is the same, each with distinct rings and graining that tells its special story. MDC is crafting its own one-of-a-kind chapter with a new wood veneer wallcovering created in partnership with eco-chic innovator and interior designer Jamie Beckwith. The bold simplicity of sustainably sourced wood veneer wallcoverings by Beckwith will be part of MDC’s luxurious Unique Effects Collection.
“Wood is a classic building and architectural component that will never fall out of favor,” said Beckwith, founder and principal of Beckwith Interiors, and visionary behind the Jamie Beckwith Collection® of prestige wood surfacing products. “It’s an exciting challenge to create new ways to design with wood and incorporate it into the living and working environment. This wallcovering collection does exactly that – reinterprets wood in a new and innovative way that is truly a work of art.”
Sextant – the first pattern in what will be a series of Beckwith-designed products for MDC – is a Moorish arabesque shape with rich history. Beckwith, known for taking classic, historical designs and reinterpreting them for more modern applications, first saw the shape in a 17th century French church and used it as her muse; today, it’s one of her most popular designs.
In collaboration with Beckwith, MDC has translated the design into stunning, in-laid wood veneer wallcovering. Manufactured specifically for commercial walls, ceilings and even curved surfaces such as rounded walls and columns, the natural and inviting large-scale geometric style is offered in seven sophisticated, authentic colorways – from traditional wood tones to more modern grays and white wash hues, along with unexpected yet exciting shades of silvery blue and seafoam.
As beautiful as they are to the eye, the wood veneer wallcoverings are also kind to the environment. The wood used for Sextant is sourced from a fast-growing Japanese tree with a special meaning. In Japanese culture, it is a time-honored tradition for families to plant this tree on the day a daughter is born. It is then cut down and milled into a chest given to her on her wedding day.
With Sextant, each individual veneer is turned at various degrees to create movement in the grain. The product exudes an artisan look and feel with striking attention to detail. Forthcoming patterns, expected to roll out over the next several months, will include Lotus and Kaleidoscope.
MDC, located in the suburbs of Chicago, is one of the world’s largest sources of wallcoverings and coatings. The company’s nearly 50-year history is a story of acquisitions combined with the ability to provide customers with exceptional value, product selection and service. Visit www.mdcwall.com.